The emergence of mobile apps and other mobile marketing programs has amplified the marketing of businesses across the globe. However, there are significant barriers to get customers to download, and actually use your app.

In the Huffington post Joe Waters suggests that text messaging is more effective because of widespread use and understanding. “It’s something my 8-year-old son and 85-year-old godmother can both do.” He writes.

The main advantage of texting is that customers are already doing it and understand the technology. It’s also becoming the preferred method of communication, according to JD Power & Associates. In their study, the average user had sent/received 55 texts versus made/received 21 phone calls in a 48-hour period.

Texting is simply an better, less-intrusive means of communication that consumers have embraced, and it has some major benefits for your business:

It’s inexpensive for you and customers.
The marketing is instant.
It’s an alternative way for you to grow a customer list.

According to David Murphy from MobileMarketing.com, mobile messaging will be worth $210 billion in the year 2011, and is said to break $300 billion by the year 2014. And SMS messaging brings in 13 times more revenue than apps. What does this information tell us? That more and more business managers are turning to some type of mobile advertising and consumers are welcoming the idea.